Best value for the cost

Broad product offerings

Reliable products/services

Cross-sell more products

Increase share of market

Increase share of wallet

Partner with customers to provide solutions

Best service

Understands my needs

Grow shareholder value

Grow earnings per share

Increase revenue

Manage cost

Maintain appropriate financial leverage

Ensure favorable bond ratings

Balance the budget

Ensure financial sustainability

Maintain profitability 

Diversity and grow revenue streams

Productivity

Improve technical and analytical skills

Improve a certain skill

Create a performance-focused culture

Improve productivity with cross-functional teams

Invest in tools to make staff more productive

Improve employee retention

Attract and retain the best people

Build high performing teams 

Maintain alignment across the organization

Develop leadership abilities and potential of the team

Most innovative products/services

Differentiate the product

Invest a certain amount in innovation

Grow percentage of sales from new products

Improve of focus research and development (R&D)

Acquire new customers from innovative offerings

Great customer service

Improve customer service

Invest in customer management

Partner with customers to design solutions